updating britepool docs - #2574
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bansawbanchee wants to merge 1 commit into
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bretg
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Dec 14, 2020
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| BritePool ID, provided by [BritePool](https://britepool.com) is a Universal Identity resolution which does not depend on 3rd party cookies. | ||
| The [BritePool]((https://britepool.com)) ID is a persistent identifier that enables identity resolution for people-based marketing in the cookieless world. Every BritePool ID is associated with a real identity. As a result, publishers, SSP's and DSP's that integrate with BritePool, or automated | ||
| integration partners (such as PubMatic), are able to maximize revenues without cookies. As addressable individuals visit publisher websites and mobile apps, the BritePool IDs associated with these identities are passed into the bidstream; enabling advertisers to transact against these BritePool ID's and publishers to maximize the revenues associated with their inventory and audience. Unlike other universal identity solutions, the BritePool ID combines consumer privacy with easy, rapid integration for publishers and does not significantly increase the computing resources required of DSPs and SSPs. |
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Please drop the sales pitch language here: "Unlike other universal identity solutions" -- Prebid cannot verify that other solutions don't also offer these features.
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@bansawbanchee - ping. |
Collaborator
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Hi, we cannot merge your docs into our doc set as there are changes pending. Could you either make the changes or cancel this PR, it is over 3 months old. Thanks. |
Contributor
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I just fixed this myself by dropping the objectionable clause in a separate PR #2735 . Closing this one. |
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Updating BritePool user id module description