Create new logo for Apache DataFusion

[andygrove]

Is your feature request related to a problem or challenge?

We anticipate that DataFusion will become a top-level ASF project, named "Apache DataFusion". Our current logo contains the word "DataFusion" and has no Apache affiliation.

Describe the solution you'd like

We should design a new logo. Source files for our current logo can be found at https://github.com/apache/arrow-datafusion/tree/main/docs/logos

Describe alternatives you've considered

No response

Additional context

No response

[andygrove]

Here is one proposal for the new logo.

[alamb]

I think we also need to have a (TM) somewhere, for example how Spark does it:

[andygrove]

Here is an updated version with the trademark symbol and fixing a small alignment issue.

[andygrove]

I've also requested a version of this that has APACHE ARROW on the top line that we could use until the project moves.

[ozankabak]

I will ask our designer to come up with a bunch of logos and post them here today

[ozankabak]

Here are a few candidate logos that are in tune with the original logo. You can log in to Figma via Google to leave comments there, or can just drop a note here. We can create variations of these based on suggestions or add other new candidates based on original ideas from the community.

[alamb]

They all look good to me (I have no preference). Let's see if anyone else offers an opinion

[ozankabak]

These are the variations on the top two logos (with and without arrow symbol):

[andygrove]

Just my view, but the logo with the Arrow >>> symbol seems a bit busy. I am not sure that we should include this design element.

[ozankabak]

Just my view, but the logo with the Arrow >>> symbol seems a bit busy. I am not sure that we should include this design element.

Agreed. Seems like second variation is the leading candidate for now then

[maruschin]

Additional variations: figma link.

[alamb]

I like the meatball

Reminds me of the Plum Pudding Model of the Atom

But I am happy to go with any of these designs

[metesynnada]

If the designs outside of the nuclear context of "fusion" could also be considered, maybe we can explore options beyond nuclear fusion. What do you think, @alamb?

[alamb]

If the designs outside of the nuclear context of "fusion" could also be considered, maybe we can explore options beyond nuclear fusion. What do you think, @alamb?

Sounds good to me. I really don't have a strong opinion in this area

What I recommend for consensus is that someone who is willing to "rebrand" the project (aka go update the logo in the documentation) propose a specific new logo (perhaps via a PR to update the logo). Then we'll review that PR (and we can send a note to the mailing list for extra visibility) and when it merges the project logo would be updated